Inside Strategic Coach

Give your entrepreneurial future a big boost!

More custom-designed growth strategies delivered to your inbox.

Thank You!

Back to episode list

What Goes Around Comes Around: Why Disruptive Business Is Bad Business

Posted Aug 13, 2018

Dan Sullivan doesn’t believe in being a disruptive business. That’s because being a disruptor means taking the easy route. It’s choosing profit over people, and that’s no way to stay ahead in the marketplace, or in people’s minds. Being a transformative business, on the other hand, takes real effort and vision, both of which get rewarded by happy, loyal customers. So, which would you prefer?